ABOUT
I am a marketing professional from the worlds of designer fashion and luxury goods, who after a decade of building prestige brands including Prada, Salvatore Ferragamo and Bally, had a desire to create something more personal and meaningful. Combining the lessons learned from these powerhouse brands with an entrepreneurial spirit, my partners and I created a breakthrough concept in retailing. With a highly distinctive merchandise assortment of eco-friendly products and a luxury lifestyle sensibility, our Manhattan boutique and ecommerce website launched in 2004. The concept, new at the time, resonated with target customers and garnered national media attention.
After several years as a small business owner, I jumped back into the world of luxury, first at a fast-growing jewelry brand then at one of the world’s largest brand management companies, where I continued to hone my skills and expand my market expertise.
My entrepreneurial spirit still burns bright however, and a desire for more meaningful work has lead me to create my own consultancy. I look forward to sharing my insights and in-depth knowledge with those that are looking to grow, stretch and refine their brands strategically and thoughtfully. With a blend of creative conceptual thinking, progressive aesthetics and ahead of the curve sensibilities. I bring a unique perspective to each project and champion the brand - large or small, established or emerging. Let’s collaborate!
SERVICES
Brand Engineering
A holistic approach to unlocking a brands full potential. From identity development to crafting value proposition. From the art of storytelling to coordinating content platforms. Taking a brand to the next level and beyond.
Strategic Planning
Evaluating, analyzing and determining the key components of a marketing plan that will achieve maximum results. From the big idea to a targeted needle mover. Programs and initiatives that are customized, scalable and effective.
Value Creation
Activations. Partnerships. Collaborations. Identifying opportunities that will shift perceptions, galvanize loyalty, express core beliefs, break boundaries, engage customers. What are your intentions?
Category Expertise
Connected spenders. Aspirationals. Green shoppers. Providing critical consumer and market insight and in-depth knowledge of highly desirable and often elusive consumer lifestyle segments.
CONTACT
